There are many reasons why audio is important and should not be overlooked.

Audio plays a crucial role in communication, providing a key link between the listener and the speaker. It has the power to capture attention and evoke emotion, an important factor in creating an effective message.

Audio also helps to create a sense of realism, an important factor in making a connection with a listener's emotions and imagination. A good soundscape can take a listener on a journey through the expressions of a story or song, helping to create an emotional connection with the content.

Audio is also a great way to convey more complex ideas, with its ability to convey emotion and atmosphere in addition to facts and information.

In addition, audio can help to create a sense of immersion, helping to erase the distance between the listener and the speaker.

Audio is an essential part of communication, and its importance for effective storytelling and creative expression should not be overlooked.

Why is audio important for you?

I’ve always tried to maintain good-quality sound in my films. For me, the sound is as important as the visuals because if you’ve got lousy sound quality, it impacts your movie. Look, indie films cannot compare to the big Hollywood movies with Dolby surround sound. However, don’t get complacent and say let’s leave it to post-production because awful sound is an editor’s worst nightmare.