When I'm looking for a title on a new project, I take a piece of paper and write at least fifty possibilities. Then after a day or so I take the paper out, and read through it. This always leads me to a title that I'm comfortable with, and one that fosters a lot of creative Ideas. The problem is that nine times out of ten the title that I pick isn't one of the fifty originals, but one that came to me while I was reading the list. Go figure.