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Despite Positive Momentum, Many Still Face Challenges with Storage Limits, Time Constraints and Awareness
Consumers have become more reliant on personal data for everything from health records, financial documents, home video and photos, social media videos and more, and many are realizing the importance of backing up data.
Western Digital today announced the results of a global research study by Researchscape, where 87% of respondents cite that they backup their data automatically or manually. The top reasons for backing up personal data are fear of losing important files (83%), to free up space on their device (67%) and to protect against cyber threats (42%). 19% do it because they were told to.
"It's fantastic to see more people recognizing the importance of protecting their data," said Nitin Kachhwaha, Director of Product Management at Western Digital. "World Backup Day is an important yearly reminder to everyone to backup their data and to educate the people who still aren’t aware of the impact of failing to backup. It’s also an opportunity to reinforce just how critical it is to safeguard what matters most—because all it takes is one small accident for data to be lost forever. In fact, 63% of respondents have already experienced data loss due to device failure, accidental deletion or cyberattacks."
For those respondents who do not backup their personal data, 36% still think they don’t need to backup their data, 30% don’t have enough storage space, 29% think it takes too much time, and 23% don’t know how. 63% of respondents agree that they would backup data more frequently if it was automatic and effortless.
A dependable backup practice is to follow the 3-2-1 backup strategy, where consumers should have three copies of data, stored on two different types of media with one copy stored offsite, like in the cloud.
With free cloud storage limits quickly maxing out, many consumers are turning to a hybrid approach to protect their data. In the survey, 78% of respondents reported that they rely on free cloud storage, 60% have run out of space in the past six months, and 56% have had to upgrade to paid plans. Additionally, 35% find cloud storage increasingly expensive. This is driving more people to adopt a combination of both cloud and local external storage to ensure data protection and cost efficiency. External HDD storage, offering up to 26TB in a single drive, provides a cost-effective solution to complement the cloud, and many consumers are already embracing this approach — 45% use an external HDD, while 19% rely on network-attached storage (NAS). By diversifying storage methods, users can maintain reliable backups while managing growing cloud costs.
Western Digital provides consumers and businesses alike with easy-to-use data storage solutions that streamline the backup process and meet today’s growing storage needs. Western Digital recently unveiled higher capacities across its portfolio, including a 26TB1 WD Red® Pro CMR HDD for NAS environments and an entire suite of 26TB-based G-DRIVE® and G-RAID® external storage solutions for consumers, creative professionals and content creators to help protect and enable their digital workflows. Consumers can also back up their digital life and take data on-the-go with the WD My Passport, 20th Anniversary Edition with industry-leading 2.5” portable HDD capacity of up to 6TB. WD My Passport devices also include Acronis® True Image for Western Digital software to more easily schedule backups of precious data.
The results in this report are from an online survey of 6,118 respondents that was fielded from February 7 to 25, 2025 by Researchscape, an international market research consultancy. Respondents were from 10 different countries.
For more information about Western Digital’s storage portfolio, please visit www.westerndigital.com.
About Western Digital
Western Digital empowers the systems and people who rely on data. Consistently delivering massive capacity, high quality and low TCO, Western Digital is trusted by hyperscale cloud providers, enterprise data centers, content professionals and consumers around the world. Core to its values, the company recognizes the urgency to combat climate change and is on a mission to design storage technologies that not only meet today’s data demands but also contribute to a more climate-conscious future. Follow Western Digital on LinkedIn and learn more at www.westerndigital.com.
1 One terabyte(TB) is equal to one trillion bytes. Actual user capacity may be less due to operating environment.
© 2025 Western Digital Corporation or its affiliates. All rights reserved. Western Digital, the Western Digital logo, the Western Digital design, G-DRIVE, G-RAID, My Passport, and WD Red are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the US and/or other countries. Acronis True Image is a trademark of Acronis International GmbH. All other marks are the property of their respective owners. Product specifications are subject to change without notice. Pictures shown may vary from actual products. Not all products will be available in all regions of the world.
This post was edited by Maura NicolaitaThe journey to becoming a successful filmmaker is filled with learning opportunities, but not all of them come free of charge. At StudentFilmmakers.com, we are dedicated to providing aspiring filmmakers, students, and industry professionals with free, high-quality filmmaking webinars featuring top experts in the industry.
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Washington, D.C.— The National Association of Broadcasters (NAB) today announced that consulting engineers Paul S. Shulins and Dennis W. Wallace are the 2025 recipients of NAB’s Engineering Achievement Awards . They will be honored at the We Are Broadcasters Awards, held on the Main Stage of the 2025 NAB Show on Tuesday, April 8 in Las Vegas.
Established in 1959, the NAB Radio and Television Engineering Achievement Awards are given to individuals who are nominated by their peers for significant contributions to advancing broadcast engineering.
2025 Radio Engineering Achievement Award
Paul S. Shulins has worked as a radio chief engineer for 45 years. Currently, he is co-owner of Over The Air RF Consulting, LLC, a radio and TV broadcast consulting firm based in Portland, Maine, that specializes in TV and FM coverage studies, FCC applications, microwave link studies and frequency coordination, thermal imaging for broadcast towers, antenna protection systems and ratings metrics. His pioneering work in the use of drone technology for infra-red measurements has improved performance and reduced costs for broadcasters.
Previously, Shulins worked at Burk Technology as vice president and chief technology officer. He also spent 29 years as head of engineering for Greater Media’s five Boston FM radio stations. Shulins is a member of the Society of Broadcast Engineers (SBE) and has held an SBE Radio Engineer Certification since 1982. He is also a member of the Association of Federal Communications Consulting Engineers (AFCCE).
As a past president of the Institute of Electrical and Electronics Engineers (IEEE) Broadcast Technology Society (BTS), Shulins has co-chaired the BTS Broadcast Symposium for several years and worked closely with NAB to introduce the “Best Student Paper Award” in conjunction with BTS in 2024. In addition to being designated a Distinguished Lecturer for BTS, Shulins has presented numerous papers at the IEEE Broadcast Symposium, the SBE regional conventions, the NAB Broadcast Engineering and IT Conference and the NAB Radio Show. He has been a frequent contributor to Radio World Magazine and authored several chapters in the 11th edition of the NAB Engineering Handbook.
2025 Television Engineering Achievement Award
Dennis W. Wallace is managing partner at Meintel, Sgrignoli & Wallace, LLC, a broadcast engineering and technical consulting firm founded in 2004. A consulting engineer since 1997, Wallace has completed hundreds of projects for clients including broadcast transmission facility design and construction, RF field testing, research and development lab testing projects, as well as numerous regulatory and policy matters.
A well-known expert on broadcast system field testing, he developed and implemented RF field test programs for the HDTV Model Station Project in Washington DC and built and conducted studies and demonstrations at the ATSC 3.0 Test Station in Cleveland OH. Over the years his field testing projects have included assessment of mobile DTV service, interference from unlicensed devices, effects of windmills on DTV reception, Distributed Transmission Systems, comparison of UHF and VHF spectrum for ATSC 3.0 and chairing the ATSC 3.0 Field Testing Task Force.
Wallace has served in leadership positions for the National Frequency Coordination Committee of SBE, IEEE-BTS Ad-Com and ATSC. He has previously been awarded the Matti S. Siukola Award by the IEEE BTS, a Technical Emmy for his work on the development of digital television, and the Industry Innovator Award by TV Technology Magazine. He has been a presenter at many technical conferences, including NAB, SBE and IEEE, authored significant published technical papers and represented clients before the FCC for almost 30 years. Previous to his consulting practice, he held technical positions at the Advanced Television Test Center, LARCAN and several broadcast stations.
Download photos of Shulins and Wallace here.
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NAB Show is the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment, held April 5-9, 2025 (Exhibits April 6-9) in Las Vegas. Produced by the National Association of Broadcasters, NAB Show is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. Learn more at NABShow.com.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
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